Sapporo Snow Festival Travel Guide: events, activities, and beautiful locations to visit

Held annually in the Hokkaido region, here’s what you need to know about the biggest snow festival in Japan: The Sapporo Snow Festival.

The biggest snow festival in Japan is the Sapporo Snow Festival. Held annually in Sapporo, Hokkaido, it attracts millions of visitors from around the world.

The festival is famous for its large, intricate snow and ice sculptures that line the city, particularly in Odori Park, Susukino, and the Tsudome site.

The Sapporo Snow Festival is celebrated to embrace the winter season and showcase snow sculpture artistry internationally. It began in 1950 when local high school students built six snow statues in Odori Park.

Their initiative captured the public’s imagination and gradually evolved into a large, celebrated event. The festival now serves as a platform for artists worldwide to display their talents, transforming Sapporo into a winter wonderland.

Beyond celebrating winter and snow art, the festival has become a vital part of Sapporo’s culture and economy, attracting tourists and fostering a sense of community and international friendship.

The snowiest month in Sapporo is typically January. During this month, the city experiences its highest snowfall rates, creating a perfect backdrop for the Sapporo Snow Festival held in February.

The heavy snowfall is due to cold air masses from Siberia colliding with moisture from the Sea of Japan, resulting in frequent and abundant snow, making Sapporo one of Japan’s snowiest cities and providing ideal conditions for the festival.

☃️ What happens at the Sapporo Snow Festival?

During the Sapporo Snow Festival, the city of Sapporo transforms into a magical winter spectacle. Massive, intricately carved snow and ice sculptures are displayed, turning Odori Park and other venues into open-air galleries.

The festival includes international snow sculpture contests, local and international food stalls, and various entertainment, such as concerts and cultural performances.

Winter sports events and activities for children also take place, making the festival a diverse winter celebration and a showcase of artistic and cultural exchange.

🗺️ Where does the Sapporo Snow Festival take place?

There are three sites and venues that host the annual Sapporo Snow Festival. The venues are:

1. Odori Site Sapporo Snow Festival

The Odori Site is a central feature of the Sapporo Snow Festival. It began in 1950 when local high school students built six snow statues in Odori Park.

It has since evolved into a large, international event, attracting millions of visitors. The festival showcases massive, intricate snow sculptures created by artists worldwide, highlighting creativity and winter’s spirit.

Located in the heart of Sapporo, the Odori Site spans the 1.5-kilometer-long Odori Park, which serves as the festival’s main venue. This area becomes particularly special during the Sapporo Snow Festival due to its transformation into a winter wonderland.

Here, visitors can marvel at the grand snow sculptures, which often include replicas of famous buildings, characters, and thematic artworks.

The Odori Site’s central location and array of spectacular snow sculptures make it the festival’s highlight and a must-see destination for winter enthusiasts.

2. Susukino Sapporo Snow Festival

The Susukino Site is one of the main venues of the Sapporo Snow Festival, located in Sapporo’s bustling entertainment district. Since its inception in 1950, the festival has expanded to include Susukino and has featured it prominently since 1983.

This area is renowned for its ice sculptures, which turn the nightlife hub into a sparkling winter gallery. Artists and craftsmen showcase intricate designs, ranging from realistic figures to abstract art, all carved from ice blocks.

Situated in Sapporo’s largest entertainment district, the Susukino Site becomes exceptionally special during the Sapporo Snow Festival due to its focus on ice rather than snow sculptures.

The illuminated ice creations provide a contrasting, vibrant spectacle against the night, highlighting the area’s lively atmosphere.

This unique blend of art and entertainment attracts visitors for the sculptures and the opportunity to explore Susukino’s array of bars, restaurants, and nightclubs under the glow of ice art.

3. Tsudome Sapporo Snow Festival

The Tsudome Site is one of the three main venues of the Sapporo Snow Festival, added to the festival in 1989 to accommodate a wide range of snow activities.

Located at the Sapporo Community Dome, known as Tsudome, this site offers visitors the chance to engage in snow-related fun, including snow rafting, snow slides, and more.

The Tsudome Site is particularly aimed at families, providing interactive experiences that allow visitors to enjoy the snow in various entertaining ways.

Located a bit away from Sapporo’s city center, the Tsudome Site is special during the Sapporo Snow Festival for its emphasis on interactive snow and ice activities.

Unlike the other sites that focus more on sculptures and statues, Tsudome offers a playful and immersive experience with the snow, making it a favorite for families and those looking to participate actively in winter sports and games.

Its spacious dome and surrounding area transform into a winter playground, enriching the festival’s diverse offerings.

⛄ Where to see snow sculptures during the Sapporo Snow Festival

J:COM Square at 1-chome

J:COM Square at 1-chome is a vibrant venue at the Sapporo Snow Festival, showcasing interactive and innovative snow sculptures sponsored by the J:COM TV network.

This venue features multimedia snow sculptures and interactive displays, combining technology and art to engage visitors in unique and immersive experiences.

To get to J:COM Square at 1-chome, take the Sapporo Subway to Odori Station. From there, 1-chome is easily accessible on foot, located at the western end of Odori Park.

Citizen’s Square at 3-chome

Citizen’s Square at 3-chome celebrates community participation, showcasing snow sculptures created by local residents and groups at the Sapporo Snow Festival.

Located in the heart of the festival grounds, it is dedicated to showcasing snow sculptures created not by professional artists but by local residents, school groups, and community organizations.

Unlike the larger, more intricate sculptures made by professionals in other areas of the festival, the sculptures at Citizen’s Square are created by local citizens, offering a more personal and diverse range of artworks.

To get to the Citizen’s Square at 3-chome, board the Sapporo Subway to Odori Station. Citizen’s Square is within walking distance from the station, situated in the central section of Odori Park.

STV Square at 4-chome

The STV Square at 4-chome is a dynamic venue sponsored by Sapporo Television Broadcasting, featuring entertainment-themed snow sculptures at the Sapporo Snow Festival.

The square hosts snow sculptures inspired by popular TV shows, movies, and characters, often incorporating interactive elements and live entertainment.

To get there, ride the Sapporo Subway to Odori Station. STV Square is located a short walk from the station, in the heart of Odori Park.

Hokkaido Shimbun Newspaper Snow Square at 5-chome

This venue, sponsored by the Hokkaido Shimbun Press, presents snow sculptures with themes of current events and cultural significance at the Sapporo Snow Festival.

Sculptures here often carry messages or depict scenes related to societal issues, historical events, or notable figures, encouraging reflection and discussion among visitors.

Access this venue by taking the Sapporo Subway to Odori Station. Hokkaido Shimbun Newspaper Snow Square is centrally located within Odori Park, a brief walk from the station.

Art Square at 6-chome

Art Square at 6-chome is an exhibition space dedicated to artistic snow and ice sculptures, showcasing contemporary art at the Sapporo Snow Festival.

Artists from around the world display their works, transforming the venue into a captivating outdoor gallery of snow and ice, highlighting creativity and innovation in winter art.

To get here, take the Sapporo Subway to Odori Station. From there, Art Square is easily accessible on foot, located towards Odori Park’s eastern end.

HBC German Square at 7-chome

HBC German Square is a venue that celebrates German culture and traditions within the Sapporo Snow Festival, featuring German-themed snow sculptures, food, and drinks.

During the festival, visitors can enjoy authentic German sausages, beer, and other culinary delights, alongside performances and a festive atmosphere that mirrors German winter markets.

To get here, take the Sapporo Subway to Odori Station. From there, follow the signs to HBC German Square, located within Odori Park, making it easily accessible on foot.

HTB Snow Square at 8-chome

HTB Snow Square is a vibrant part of the Sapporo Snow Festival, known for its large, interactive snow sculptures and entertainment, sponsored by Hokkaido Television Broadcasting (HTB).

The square features fun activities, live entertainment, and photo opportunities with massive snow sculptures, making it a family-friendly hotspot.

To get here, ride the Sapporo Subway to Odori Station. Exit and walk to the nearby HTB Snow Square, clearly marked within the festival’s zones in Odori Park.

UHB Family Land at 10-chome

The UHB Family Land is a dedicated area at the Sapporo Snow Festival for family-oriented attractions and activities, sponsored by Hokkaido Broadcasting Co. (UHB).

It offers interactive snow sculptures, games, and family-centric performances, ensuring a fun and engaging experience for visitors of all ages.

To get here, board the Sapporo Subway to Odori Station. UHB Family Land is a short walk from the station, situated within Odori Park with signs guiding the way.

International Square at 11-chome

The International Square at 11-chome is a venue at the Sapporo Snow Festival that showcases snow sculptures by international artists, emphasizing global collaboration and cultural exchange.

This area features snow sculptures from around the world, providing a diverse and enriching cultural experience, with opportunities to learn about different countries and their traditions.

To get here, get off at Odori Station using the Sapporo Subway. The International Square is easily accessible on foot from the station, located at the eastern end of Odori Park.

Winter Snow Park in Upopoy

The Winter Snow Park in Upopoy, a highlight of the Sapporo Snow Festival, is situated within the National Ainu Museum and Park.

This venue offers a unique blend of cultural exploration and winter fun, emphasizing the Ainu heritage alongside snow-based activities. Various snow-related activities, such as snow rafting and snowman building, offer fun for all ages.

Additionally, the festival showcases traditional Ainu crafts, dance, and music performances, providing a deep dive into the rich cultural tapestry of the Ainu people.

The park includes interactive experiences, traditional Ainu performances, and educational opportunities, set against the backdrop of beautifully crafted snow and ice sculptures.

To visit the Winter Snow Park in Upopoy during the Sapporo Snow Festival, travelers can take a train from Sapporo Station to Shiraoi Station and then catch a shuttle bus directly to the National Ainu Museum and Park. This journey offers a scenic route into the heart of Ainu cultural heritage.

🧊 Sapporo Snow Festival Sculptures

Idolmaster Cinderella Girls: Yukimasu in Sapporo

The “Idolmaster Cinderella Girls Yukimasu IN S@PPORO” sculpture pays tribute to the popular Idolmaster Cinderella Girls franchise, specifically celebrating its vibrant community of fans in Sapporo.

This sculpture brings to life the virtual idols from the game and anime series, capturing their energy and charm in snow. It’s a testament to the cross-cultural appeal of Japanese pop culture, merging traditional winter festivities with the digital age of entertainment.

Fans of the series and newcomers alike can admire the craftsmanship and detail that bring these beloved characters to the snowy landscape of the Sapporo Snow Festival, creating a unique point of intersection between modern pop culture and traditional festival art.

Upopoy National Ainu Museum and Park: Golden Kamuy

The Upopoy National Ainu Museum and Park: Golden Kamuy snow sculpture is a captivating representation that bridges the cultural heritage of the Ainu people with modern Japanese media.

Upopoy, Japan’s national museum dedicated to Ainu culture, aims to preserve and revitalize the traditions of the indigenous Ainu people of northern Japan.

The sculpture, inspired by the popular manga and anime series “Golden Kamuy,” serves as a creative medium to highlight Ainu themes and stories.

This unique fusion at STV Square during the Sapporo Snow Festival showcases the intricate details of Ainu culture, intertwined with the adventurous tales of “Golden Kamuy,” bringing attention to the rich history and continuing legacy of the Ainu people through the engaging art of snow sculpture.

Snow Sculpture Featuring Blue Archive’s Arona & Plana

The Snow Sculpture Featuring Blue Archive’s Arona & Plana at STV Square for the Sapporo Snow Festival brings to life the vibrant world of “Blue Archive,” a mobile game known for its engaging story and deep character development.

This sculpture captures the essence of Arona and Plana, two of the game’s beloved characters, in stunning detail.

By transforming these digital figures into snow, the artists celebrate the game’s popularity and showcase their skill in sculpting and interpreting modern digital culture.

This work is a testament to the intersection of technology, art, and tradition, inviting festival-goers to explore the dynamic narratives and designs that define “Blue Archive.”

Mametchi and Kuchipatchi Snow Sculpture

The Mametchi and Kuchipatchi snow sculpture is a delightful homage to the beloved characters from the Tamagotchi universe.

These digital pets, which became a cultural phenomenon in the late 1990s, are celebrated through this sculpture at STV Square during the Sapporo Snow Festival.

By crafting Mametchi and Kuchipatchi in snow, the artists connect generations of fans with a tangible representation of their virtual companions.

This sculpture not only highlights the enduring appeal of Tamagotchi but also demonstrates the artistic potential of snow as a medium to bring digital icons to life.

A Thoroughbred Galloping Towards Glory

“A Thoroughbred Galloping towards Glory” is a snow sculpture that captures the power and elegance of a thoroughbred racehorse in mid-gallop, a symbol of speed, grace, and competitive spirit.

This sculpture pays homage to the rich history of horse racing in Japan, a sport that combines ancient traditions with modern excitement.

The depiction of the horse not only showcases the sculptors’ ability to render dynamic movement and emotional intensity in snow but also reflects the cultural significance of thoroughbreds in Japan’s sporting world.

Special Snow Sculpture Commemorating the Queen + Adam Lambert Japan Tour

The “Special Snow Sculpture Commemorating the Queen + Adam Lambert Japan Tour” celebrates the iconic collaboration between the legendary rock band Queen and the American singer Adam Lambert.

This sculpture marks their memorable tour in Japan, capturing the essence of their dynamic performances and the enduring legacy of Queen’s music.

The artwork serves as a tribute to the band’s influence on generations of music lovers and their unique connection with Japanese fans.

By immortalizing this musical partnership in snow, the Hokkaido Shimbun Newspaper Snow Square sculpture during the Sapporo Snow Festival highlights the universal language of music and its power to unite people across cultures and time.

Snow Sculpture from the Hongo Shin Memorial Museum of Sculpture

The Snow Sculpture from the Hongo Shin Memorial Museum of Sculpture at the Sapporo Snow Festival pays tribute to the legacy of Hongo Shin, a revered sculptor whose works have significantly influenced the artistic landscape of Hokkaido and Japan.

This sculpture is a testament to Hongo’s mastery of form and his deep connection to the natural world, themes prevalent in his bronze and stone works.

This piece serves as a poignant reminder of Hongo Shin’s enduring impact on sculpture and his innovative spirit, inviting festival-goers to explore the fusion of natural elements and artistic expression.

Yu Gi Oh Duel Monsters: Blue-Eyes White Dragon

The “Yu Gi Oh Duel Monsters: Blue-Eyes White Dragon” sculpture is a monumental tribute to one of the most iconic creatures from the Yu-Gi-Oh! Duel Monsters anime and card game series.

This sculpture, featured at the Sapporo Snow Festival, brings to life the legendary Blue-Eyes White Dragon, a symbol of power and rarity within the Yu-Gi-Oh! universe.

Known for its formidable strength and majestic appearance, the dragon is a favorite among fans and represents the deep strategy and lore of the game.

Neuschwanstein Castle

The Neuschwanstein Castle snow sculpture is a breathtaking recreation of the 19th-century palace in Bavaria, Germany, famous for its fairy-tale-like architecture.

Constructed during the Sapporo Snow Festival, this sculpture captures visitors’ imaginations by meticulously replicating the castle’s intricate details and majestic spires in snow.

Neuschwanstein Castle, originally commissioned by Ludwig II of Bavaria as a retreat and homage to Richard Wagner, has inspired countless works of art, including Disney’s Sleeping Beauty Castle.

Old Sapporo Station

The Old Sapporo Station snow sculpture commemorates the historical railway station that served as a gateway to Hokkaido’s capital.

This sculpture, featured in the Sapporo Snow Festival, pays homage to the station’s role in Sapporo’s development and its architectural significance.

The original building, known for its Western-style design, was a symbol of modernization and connectivity in the late 19th and early 20th centuries.

Snow Miku (Hatsune Miku)

Snow Miku (Hatsune Miku) is a sculpture iteration of Hatsune Miku, the virtual pop idol and Vocaloid character, specifically designed for the Sapporo Snow Festival.

This version of Miku, adorned in winter-themed attire, celebrates the collaboration between technology and art.

Hatsune Miku, with her synthesized voice and virtual presence, has become a global icon, bridging the gap between music and digital technology.

The Winter Delicacy version emphasizes the seasonal beauty of Hokkaido and Miku’s role as a cultural ambassador, showcasing the fusion of traditional snow sculpting with contemporary digital culture, and highlighting the creative possibilities that arise from this intersection.

Hello Kitty 50th Anniversary Snow Sculpture

The Hello Kitty 50th Anniversary snow sculpture marks a significant milestone for one of Japan’s most beloved characters.

Hello Kitty, created by Yuko Shimizu for Sanrio in 1974, has become a global phenomenon, symbolizing cuteness, friendship, and kindness.

This sculpture, unveiled at the Sapporo Snow Festival, celebrates Hello Kitty’s enduring popularity and impact on pop culture worldwide.

By crafting a large-scale tribute in snow, the artists honor the character’s positive message and her role in fostering international friendships.

The sculpture is a testament to Hello Kitty’s universal appeal and significant contribution to Japanese kawaii culture.

⛷️ What to do in Sapporo during the snow festival

Curling Festival at the Sapporo Snow Festival

The Curling Festival during the Sapporo Snow Festival is a unique sporting event that celebrates the game of curling, a winter sport beloved for its strategy and precision.

Hosted within the festival’s vibrant atmosphere, this event invites participants and spectators alike, whether seasoned curlers or new enthusiasts, to engage with the sport.

Set against the backdrop of Sapporo’s winter wonderland, the festival provides specially prepared ice rinks where teams can compete, and newcomers can learn the basics of the game from experienced instructors.

Hokkaido Ballpark Village Snow Slider

The Hokkaido Ballpark Village Snow Slider is an exhilarating snow slide designed for visitors of all ages.

Set within the Sapporo Snow Festival, this activity offers a thrilling ride down a large, snowy ramp, providing fun and excitement against the backdrop of winter festivities.

The Hokkaido Ballpark Village Snow Slider typically ranges from 500 to 1,000 yen ($3-8 USD), depending on age and time of day. Tickets can be purchased on-site.

It’s advisable to dress warmly and consider safety equipment such as helmets, especially for children.

To reach the Hokkaido Ballpark Village Snow Slider, take the Sapporo Subway to the Odori Station. From there, navigate through Odori Park towards the designated festival zones where the Ballpark Village attractions are located.

Kanzen Meshi Tube Slider

The Kanzen Meshi Tube Slider is a unique and family-friendly snow tubing experience at the Sapporo Snow Festival.

Here, you can enjoy sliding down a snowy hill on large rubber tubes, offering a safe and enjoyable way to experience the snow.

Participation in the Kanzen Meshi Tube Slider usually requires a fee, generally around 500 to 800 yen ($3-$5 USD), with variations for children and adults. Tickets are available at the activity site.

Snow Maze

The Snow Maze is an intricate labyrinth made entirely of snow walls, challenging participants to find their way to the exit. It’s a fun and engaging activity that tests problem-solving skills and provides a playful adventure in the snow.

Entry to the Snow Maze is about 500 yen (approximately $4.50 USD). This affordable activity is designed for both children and adults, providing a fun and interactive experience that’s unique to the snowy environment of Tsudome.

Build a Snowman

Build a Snowman invites festival-goers to unleash their creativity by making their own snowman using the provided snow and accessories.

It’s a quintessential winter activity that allows participants of all ages to engage in the simple joy of snow play.

This activity is generally free, though some special accessories may be available for purchase, ranging from 100 to 300 yen (about $0.90 to $2.70 USD).

Snow Sculpture Contest

The Snow Sculpture Contest at Tsudome Site encourages teams and individuals to compete in creating the most artistic or imaginative snow sculptures.

This competition highlights creativity and craftsmanship, with participants striving to impress judges and onlookers alike.

Entry fees for the contest vary, but participants can expect to pay around 2,000 yen ($18 USD) to register.

This fee contributes to the cost of organizing the contest and provides participants with an opportunity to showcase their skills on a large stage.

Sledding Slope

The Sledding Slope is a classic winter activity, offering a safe and exhilarating downhill ride on traditional sleds. This activity is perfect for children and adults alike, providing a joyful experience gliding over the snow.

Sledding is typically priced at 500 yen (approximately $4.50 USD) per ride. This affordable activity is a festival favorite, offering endless fun for visitors looking to experience the thrill of sledding.

Ice Slide

The Ice Slide is a smooth, icy chute that participants slide down using mats or sleds. It offers a unique sensation different from snow sliding, with the ice providing a faster and more exhilarating ride.

The cost for the Ice Slide is around 600 yen (about $5 USD) per slide. This activity offers a thrilling experience, combining the chill of ice with the joy of high-speed sliding.

Snow Rafting

Snow Rafting involves being pulled on a large raft by a snowmobile across the snowy landscape of Tsudome.

It’s an exhilarating group activity that combines speed, snow, and laughter, creating an unforgettable experience.

Snow Rafting is priced at about 1,000 yen ($9 USD) per person. This exciting activity provides an adrenaline-pumping experience, offering a different way to enjoy the snowy surroundings with friends or family.

Tsudome Gacha Land (capsule toy machines)

The Tsudome Gacha Land is a paradise for capsule toy enthusiasts, featuring a wide array of gacha machines filled with unique and sometimes festival-exclusive toys and souvenirs.

It’s a fun, spontaneous activity that offers the thrill of the unknown, as participants turn the dial to see which surprise item they’ll receive.

Prices for a gacha capsule typically range from 200 yen to 500 yen ($1.80 to $4.50 USD) depending on the machine and the rarity of the items inside. It’s a budget-friendly activity that adds an element of surprise to your festival experience.

Indoor paid attractions Kids Park

The Indoor Paid Attractions Kids Park is a safe and warm indoor play area at Tsudome Site, offering a variety of games, rides, and activities specifically designed for children.

It allows families to enjoy the festival’s fun in a child-friendly environment. Access to the Kids Park usually costs between 500 yen to 1,000 yen ($4.50 to $9 USD) per child, depending on the number and type of activities chosen.

This price range makes it an accessible option for families looking for entertaining indoor activities.

Tsudome Site Gourmet Food Court

If you are wondering if there will be food at the Sapporo Snow Festival, the answer is YES! Japan is a food country, so there will be food stalls everywhere!

The most prominent is the Tsudome Site Gourmet Food Court, a culinary highlight of the Sapporo Snow Festival, offering an array of local and international dishes. You can indulge in delicious food and drinks, sampling a variety of Hokkaido’s famous seafood, ramen, and sweets.

Food prices during the Sapporo Snow Festival vary widely based on the dish, but visitors can expect to spend around 500 yen to 2,000 yen ($4.50 to $18 USD) per meal.

🏔️ Is the Sapporo Snow Festival free?

The Sapporo Snow Festival is largely free, with no entrance fee required to view the magnificent snow and ice sculptures spread across the main sites: Odori Park, Susukino, and Tsudome.

Some specific activities or events within the festival may charge a fee, such as ice slides or concerts held at certain venues, but the primary attractions, including the vast majority of snow sculptures, can be enjoyed without any cost.

🎿 Is one day enough for the Sapporo Snow Festival?

One day may be enough to taste the Sapporo Snow Festival if you plan your visit carefully and stick to one or two main areas, such as Odori Park and Susukino.

However, 3-5 days are recommended to fully experience the diversity of sculptures, activities, and cultural events spread across all festival sites, including the Tsudome.

✈️ How do I get to Sapporo Snow Festival?

To get to the Sapporo Snow Festival from Tokyo, you have a couple of main options: flying or taking the train.

The quickest way is by air, with numerous flights connecting Tokyo’s Haneda or Narita Airports to Sapporo’s New Chitose Airport; the flight takes about 90 minutes.

From New Chitose Airport, you can take a train or bus directly to Sapporo city center, which takes about 35 to 45 minutes.

Alternatively, you can take the Shinkansen (bullet train) from Tokyo to Hakodate and then transfer to a limited express train to Sapporo, but this journey can take over 8 hours in total.

❄️ How many people attend the Sapporo Snow Festival?

Each year, the Sapporo Snow Festival attracts around 2 million visitors from all over Japan and the world.

This massive attendance reflects the festival’s popularity and significance as a winter event, drawing tourists eager to witness the spectacular snow and ice sculptures, enjoy the vibrant atmosphere, and participate in various cultural and entertainment activities.