Biei is located in the central part of Hokkaido, Japan’s northernmost island, and is celebrated for its idyllic pastoral landscapes.

Historically, it has been an agricultural hub, with its fertile soil giving rise to vast, scenic fields of crops and flowers.

Over time, Biei has gained recognition for its unique beauty, attracting visitors from around the world.

Its landscape is dotted with photogenic spots like the Blue Pond, known for its vivid blue water, and the “Ken and Mary Tree,” made famous by a 1970s Japanese car advertisement, contributing to its fame as a natural spectacle.

What makes Biei special is its unparalleled natural scenery, characterized by seasonal transformations that offer breathtaking views year-round.

The area bursts into color in spring and summer with fields of lavender, sunflowers, and other flowers. Autumn brings a rich palette of fall colors, while winter covers the rolling hills in pristine snow, creating serene, postcard-perfect scenes.

Biei’s landscapes offer a tranquil retreat from the bustle of city life, providing a unique blend of agricultural and natural beauty.

Its commitment to preserving the environment also makes it a model of sustainable tourism, appealing to those seeking to immerse themselves in unspoiled nature.